Sitecore User Group Bangalore


The question of moral algorithms

Saturday, August 24, 2019 by  Ishraq Fataftah 58m


Can algorithms be moral? Can we train data sets that can reduce biases in search and other technology fields and reflect more diversity and inclusion in these results?


The debate has started a while ago starting with Article 12 of the universal declaration of human rights and not ending with the recent GDBR regulations and adaptation in the EU. How can we as technology-savvy individuals and businesses start the discussion around diversity, inclusion, social and ethical impacts of AI and big data when we design, engineer, collect and analyze customers data?


And why it is important more than ever to design user journeys that has customers privacy in its core but still deliver personalized experiences?

About Speaker

Ishraq Fataftah

Ishraq Al Fataftah (@ifataftah) is the CTO at Applez Tech, a digital customer experience agency based in Amman, Jordan. Ishraq has played the roles of digital consultant, technology evangelist, solution architect and technical director during her 15 years in the industry. She has been the first named female MVP from the MENA region and is very proud to be named one for 7 straight years.

The question of moral algorithms The question of moral algorithms

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