Sitecore User Group Bangalore


Deep dive into Sitecore CDP integration

Saturday, November 20, 2021 by  Arvind Gehlot 50m


This would cover how Sitecore CDP can be configured on the application to leverage and unlock all features provided by Sitecore CDP.

This will include:
  • Use of Stream APIs to push the data into CDP
  • How to Start utilizing existing GTM tags
  • How to apply decision models for offering the next best offer to the customer
  • How to make use of web experience
  • How to make use of triggered experience.
  • How to collect data from external system to apply necessary rules

About Speaker

Arvind Gehlot

Arvind Gehlot is a Sitecore MVP and passionate about technologies. He has more than 16 years of IT experience and 7 plus yrs on Sitecore. He has been working with Horizontal as a Sr. Technology Lead for over 3 years now. He is constantly monitoring Sitecore pathways and recent acquisitions and tries to explore these platforms.

Deep dive into Sitecore CDP integration

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