Agenda

How MCP and Sitecore Marketer MCP, Power Agentic AI in the Enterprise

Key Takeaways

• Clear understanding of GenAI vs Copilot vs Agentic AI
• Why MCP is essential for safe enterprise AI execution
• How Sitecore Marketer MCP turns AI into action inside Sitecore
• How custom MCP tools in .NET extend AI beyond Sitecore

Participants will learn how AI moves from suggestion to secure execution with real-world Sitecore applications.

Agenda Snapshot

• Why This Matters Now: The Enterprise Gap
• AI Concepts Explained
• MCP Fundamentals
• Sitecore Marketer MCP
• Extensibility and Adoption
• Responsible AI in Practice
• Q&A